ETHIndia is more than a hackathon — it’s a landmark event for the global Ethereum community. With over 2000 attendees, it is Asia’s largest Ethereum hackathon, with a vision to celebrate the infinite creativity of builders shaping the future of decentralised technology.

Partnering with Devfolio, we created a bold, playful, and deeply immersive visual identity system that reimagines the Ethereum universe — designed to inspire, welcome, and energize a new generation of hackers and innovators.

The ETHIndia world was built integrating the Indian Identity with custom crypto elements, in an isometric MC Escher inspired world of impossible 3D geometry featuring flying auto-rickshaws, staircases, instruments, floating bridges, pixellated skies, crypto totems and playful nods to hackathon culture. Together, these visual motifs construct a dreamlike, decentralized cityscape: alive, chaotic, and always in flux.

The colour palette of electric blue, vivid yellow and clean white is a further fusion of indian identity with crypto.